First Baptist Douglasville

Brand Strategy, Logo Design, Print Design, Website Consultation


How does an organization create a culture consumed with its mission? For First Baptist Douglasville, it required a brand strategy that would carry the vision forward.

When Tim Akin became the senior pastor of First Baptist Douglasville, one of his primary goals was to help his people become more missional. This passion grew from the Great Commission:

“‘Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age.’” (Matthew 28:19-20)

The Challenge

First Baptist has a long history with its community. Established in 1875, the church has grown from 25 members to over 1,000. They have an active recreation ministry, and numerous community and denominational partnerships. Dr. John Pennington retired after 27 years as First Baptist’s pastor and Tim Akin succeeded him shortly after.

In their new chapter, Tim hoped to expand First Baptist’s reach with the gospel like never before. He started by updating the mission statement and casting his vision to several groups of members. Yet he also needed to update their brand identity and create a brand strategy that would carry his vision forward.

Visualizing World Missions

First Baptist’s new brand emphasizes world missions. It depicts movement across the world and helps members keep the central organizational purpose top of mind. The globe icon is oriented such that the world is the focus, not simply North America.

The blue brand color communicates trust, and the gray color brings it balance. The tag line, “we are going,” buttresses First Baptist’s commitment to world missions. Finally, the new brand is designed to be incorporated into the various ministry areas of the church.

Continued Partnership

In addition to their rebrand, I also helped First Baptist design and print in-view-of-a-call brochures. These handouts provided their congregation with photos and information about Tim Akin—the current senior pastor—and Logan Creasy—the current worship pastor. These carefully designed brochures garnered support for both pastors and helped them get hired.