Bad Contact Form: Your Biggest Website Mistake?

By Sunjay Armstead |
April 27, 2020
Contact form on a tablet screen

You might think that your website’s biggest problem is poor design or a confusing user experience. (Granted, those are big issues.) But I disagree. Your website’s biggest problem may actually be that your contact form is useless. Here’s why:

1. You never answer your contact form emails.

When I want to buy your new product or service, the first thing I’ll do is go to your website. If you’re like most businesses, I’ll be directed to a contact form on your site that no one monitors. Here’s the thing: your customers hate it when they can’t get in touch with you. So send your contact submissions to an email that your team actually monitors and responds to. And make sure your form submissions are not registered as spam. Your customers will thank you for it. Trust me.

2. Your response time is too slow.

Today’s economy operates in milliseconds, not days. Your customers have problems that only you can solve—and they needed you three days ago. For the sake of your customers, answer contact form submissions within one business day. Even better, have a human respond to your customers within the hour. The quicker, the better. Make them feel loved and appreciated.

3. Your contact form doesn’t solve your customer’s problems.

Your contact form exists to solve a problem. Your customer has a need and your form is a bridge for them to quickly fix their problem.  Don’t just collect their name and a general message. Use radio and checkbox options to help you quickly narrow down a solution. Then answer back immediately to show you care.

There’s no reason your business has to suffer from bad contact forms. Send your form submissions to an inbox that your team actually monitors. Respond quickly and design your forms to solve problems.

You don’t need a fancy solution, but you do need an effective one. And yes, I get it. You have better things to do. You have a company to run! So connect with me today and I’ll take this one off your plate.

Show your customers you care, one contact submission at a time. Let’s get started today.